Advocating for the Rights of Animals

Who We Are

VeganFTA was founded with a purpose: to give a stronger voice to activists, sanctuaries, and animal rights advocates, ensuring their message reaches the world. Our humble beginnings consisted of one person sharing content online with the goal of shining a light on the suffering that non-human animals endure. Fueled by unwavering dedication, we steadily evolved into one of the largest social media networks championing veganism and animal rights, now reaching over a billion views each year.

Despite our growth, we’ve never strayed from our original purpose and we continue to support fellow organizations and activists from around the world. Today, we not only boost the work of others but also produce our own high-impact campaigns and media. From viral videos to striking imagery in English, Spanish, Hindi, Japanese, and Tagalog, our creative efforts are expanding the global conversation around veganism.

At the heart of our work lies a commitment to constant innovation. Our team rigorously analyzes performance metrics to better understand what resonates with our audiences and where we can make the greatest impact. By refining our approach and embracing new platforms, our message is constantly evolving and connecting with vegans and non-vegans alike, making sure vegans stay vegan and become active and non-vegans have the inspiration and resources to start their vegan journey.

Our Mission

Our mission is to inspire individuals to embrace Veganism and maintain a compassionate lifestyle. Through the use of technology, we aim to provide education, compelling outreach, and motivational storytelling. We use our network to support and empower the vegan community as we all strive toward the same goal.

Meet Our Team

Sarah

Founder & Executive Director

Sarah J.

Gathertown Enthusiast | Mountain Hermit

Sarah Johnson founded Vegan FTA in 2017, wanting to be able to contribute more to the vegan movement. Her background in digital advertising and analytics as well as her constant dedication have helped Vegan FTA become what it is today. Sarah has been vegan for over 20 years and currently is located outside of Barcelona. She currently oversees and helps manage all of the projects going on at Vegan FTA.

Mikey

Director of Technology

Mikey Hansen

Expert Juggler

Mike is a software engineer who has been vegan for over 18 years. Having lived all over the world, he’s currently based outside of Barcelona. Mike helps out with much of the technical work needed by Vegan FTA as well as builds tools and work to make the other team members more effective.

Fabi

Global Communication Strategist

Fabiana González Manzo

Castle Commander

Fabi leads Vegan FTA’s communications and partner relationships. She also oversees the volunteer programs, mini-documentaries series, Spanish account’s projects, as well as special projects like Chat FTA, sister accounts, video categorization tool, and activist kits. Born in Venezuela, Fabi studied Advertising and Public Relations in Spain and a Master’s of Arts in Communication in Canada. She has been vegan for over a decade, and continues to look for different ways to open the hearts and minds of non-vegans.

Jordi

Lead Writer

Jordi Casamitjana

Tribe Sage

Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed around the globe. He is the author of the book, ’Ethical Vegan: a personal and political journey to change the world’.

Angelik

Social Creative Producer

Angelik Velayo

Writer | Mother

Angelik works as a social creative producer, versatile in supporting and assisting VeganFTA’s operations and communications. She is in charge of editing Instagram news graphics and enjoys contributing to other content, such as vegan memes, short videos, and writings. She also manages the Vegan FTA Philippines pages. Additionally, she is a busy mom raising two vegan kids and three rescued stray cats, while staying active in social media vegan campaigns to raise awareness and promote the vegan lifestyle.

Julie

Advocacy & Campaigns Strategist

Julie Miller

Dog Mom

Julie is a science educator, animal protection campaigner, and vegan activist. She has successfully developed international pressure campaigns to end the fur trade, animal testing, captivity, hunting, and much more. Julie aims to create a more compassionate world by inspiring and connecting individuals to take action for animals.

Yuko

Japan Manager

Yuko Kubo

Multicultural Communicator

Yuko is a multicultural communications expert and dedicated animal rights advocate based in Tokyo. With a diverse background spanning the private, public, and academic sectors, she passionately transcreates vegan materials in Japanese and English. Beyond her linguistic pursuits, she is deeply involved in fundraising activities and forging connections with various nonprofit organizations. Yuko firmly believes that the fusion of veganism and philanthropy is the key to addressing pressing global issues and paving the way for a better world.

Mati

Spanish Program Strategist

Matilde Nuñez del Prado Alanes

Vegan Preacher

Mati is from La Paz, Bolivia. She is a Sociologist and is pursuing a Master's Degree in Critical Theory. Her topics of interest are multispecies society, socioecological issues, and the intersection between different forms of oppression, domination and exploitation, from the perspective of Critical Animal Studies. She is the administrator and content creator of Vegan FTA Español.

Kenny

Lead Creative Strategist

Kenneth Simpson

Tattoo Collector | Muffin Advocate

Kenny is a vegan advocate from Scotland who specializes in content creation for social media. He is passionate about video editing and crafting insightful, philosophical, and powerful messages to educate our audience on all matters around veganism. Kenny has always had a flair for creative disciplines, combining this nature with the urgent need for vegan advocacy - it allows passion and purpose to align! As Creative Director, Kenny oversees content creation within our organisation!

Shivam

Global Operations Strategist

Shivam Nandi

Camera Artisan

Shivam is a dedicated animal rights activist from India, creating thought-provoking content on voiceofvegans to challenge societal norms and inspire Veganism. He won the Vegan Advocacy Award by HSI India and has delivered impactful animal rights lectures, including prestigious institutions like IIM Ahmedabad. With an MBA in Operations Management and 10+ years of corporate experience, he blends strategy with advocacy. He also explores philosophy, fitness, and photography.

Elle

Content Strategist

Ellie Fleming

Vegan Gaze

Elle is a vegan content creator of the writing and video format, focusing on education, outreach and debate. She has been vegan since 2014 and is passionate about extending rights to non-human animals. Through her work, she aims to encourage meaningful conversations around animal rights and justice.

Millie

Content Strategist

Millie Rose Guy

Cat Enthusiast

Millie is an animal rights activist and vegan based in Norwich, UK. She is Vegan FTA's publishing editor and head of city chapter creation. Outside of their work with Vegan FTA, Millie is a cat parent to their two rescues, and a visual artist.

Megan

Social Media Strategist

Megan Jones

Furry Foster Mom

Megan studied zoology at University College London and ran a force-free and vegan dog walking and animal care business before joining Vegan FTA. She continues her guardianship of companion animals now through volunteering as a foster mom for mice, gerbils, hamsters and guinea pigs for her local animal rescue charity. Megan also shares her life with rescued dogs and rodents who are furry babies of her own. She is also an organizer for slaughterhouse vigils in Farnborough and Guildford.

Helan

Social Media Support

Helan Vichevich Soliz

Drumboy

Helan Vichevich Soliz is from La Paz, Bolivia. He is a sociologist and has a master's degree in Qualitative Research Methodology applied to Social Sciences. His areas of expertise are Political Sociology and antagonisms to oppressive systems of human and non-human animals.

Kabir

Social Media Support

Kabir Sahu

Nature Lover | Wanderlust

Kabir, a video editor from India, combines creativity and precision to craft visually impactful content. A passionate vegan and animal rights advocate, he is dedicated to promoting justice for animals and a compassionate lifestyle. His love for nature fuels his inspiration, blending technical expertise with advocacy. Beyond work, he enjoys exploring the outdoors, always seeking new adventures while using his skills to support positive change.

Chandan

Content Creator

Chandan Mohapatra

Artist | Athlete

A 22 year old video editor at the start of an exciting journey, I’m passionate about learning and honing my craft. Outside of work, I’m an avid inline skater, rope skipper, and movie enthusiast who enjoys singing, dancing, and running. A football lover since school, I still play whenever I get the chance.

Our Core Team Is Cross-Continental

I founded VeganFTA with a deep passion to amplify the voices of countless animals whose suffering goes unseen. We aim to support the tireless work of vegan activists, organizations, and sanctuaries fighting for a world where no animal endures exploitation. We are proud to stand with them in this journey. To our supporters and everyone who contributes to this cause—thank you for being a beacon of hope for those who need our compassion and unwavering determination.

- Sarah, Founder

Our Story

2018

2019

2020

2021

2022

2023

2024

2025