Advocating for the Rights of Animals
Who We Are
VeganFTA was founded with a purpose: to give a stronger voice to activists, sanctuaries, and animal rights advocates, ensuring their message reaches the world. Our humble beginnings consisted of one person sharing content online with the goal of shining a light on the suffering that non-human animals endure. Fueled by unwavering dedication, we steadily evolved into one of the largest social media networks championing veganism and animal rights, now reaching over a billion views each year.
Despite our growth, we’ve never strayed from our original purpose and we continue to support fellow organizations and activists from around the world. Today, we not only boost the work of others but also produce our own high-impact campaigns and media. From viral videos to striking imagery in English, Spanish, Hindi, Japanese, and Tagalog, our creative efforts are expanding the global conversation around veganism.
At the heart of our work lies a commitment to constant innovation. Our team rigorously analyzes performance metrics to better understand what resonates with our audiences and where we can make the greatest impact. By refining our approach and embracing new platforms, our message is constantly evolving and connecting with vegans and non-vegans alike, making sure vegans stay vegan and become active and non-vegans have the inspiration and resources to start their vegan journey.
Our Mission
Our mission is to inspire individuals to embrace Veganism and maintain a compassionate lifestyle. Through the use of technology, we aim to provide education, compelling outreach, and motivational storytelling. We use our network to support and empower the vegan community as we all strive toward the same goal.
Meet Our Team
Sarah
Founder & Executive Director
Sarah J.
Gathertown Enthusiast | Mountain Hermit
Sarah Johnson founded Vegan FTA in 2017, wanting to be able to contribute more to the vegan movement. Her background in digital advertising and analytics as well as her constant dedication have helped Vegan FTA become what it is today. Sarah has been vegan for over 20 years and currently is located outside of Barcelona. She currently oversees and helps manage all of the projects going on at Vegan FTA.
Sarah Johnson founded Vegan FTA in 2017, wanting to be able to contribute more to the vegan movement. Her background in digital advertising and analytics as well as her constant dedication have helped Vegan FTA become what it is today. Sarah has been vegan for over 20 years and currently is located outside of Barcelona. She currently oversees and helps manage all of the projects going on at Vegan FTA.
Mikey
Director of Technology
Mikey Hansen
Expert Juggler
Mike is a software engineer who has been vegan for over 18 years. Having lived all over the world, he’s currently based outside of Barcelona. Mike helps out with much of the technical work needed by Vegan FTA as well as builds tools and work to make the other team members more effective.
Mike is a software engineer who has been vegan for over 18 years. Having lived all over the world, he’s currently based outside of Barcelona. Mike helps out with much of the technical work needed by Vegan FTA as well as builds tools and work to make the other team members more effective.
Fabi
Global Communication Strategist
Fabiana González Manzo
Castle Commander
Fabi leads Vegan FTA’s communications and partner relationships. She also oversees the volunteer programs, mini-documentaries series, Spanish account’s projects, as well as special projects like Chat FTA, sister accounts, video categorization tool, and activist kits. Born in Venezuela, Fabi studied Advertising and Public Relations in Spain and a Master’s of Arts in Communication in Canada. She has been vegan for over a decade, and continues to look for different ways to open the hearts and minds of non-vegans.
Fabi leads Vegan FTA’s communications and partner relationships. She also oversees the volunteer programs, mini-documentaries series, Spanish account’s projects, as well as special projects like Chat FTA, sister accounts, video categorization tool, and activist kits. Born in Venezuela, Fabi studied Advertising and Public Relations in Spain and a Master’s of Arts in Communication in Canada. She has been vegan for over a decade, and continues to look for different ways to open the hearts and minds of non-vegans.
Jordi
Lead Writer
Jordi Casamitjana
Tribe Sage
Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed around the globe. He is the author of the book, ’Ethical Vegan: a personal and political journey to change the world’.
Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed around the globe. He is the author of the book, ’Ethical Vegan: a personal and political journey to change the world’.
Angelik
Social Creative Producer
Angelik Velayo
Writer | Mother
Angelik works as a social creative producer, versatile in supporting and assisting VeganFTA’s operations and communications. She is in charge of editing Instagram news graphics and enjoys contributing to other content, such as vegan memes, short videos, and writings. She also manages the Vegan FTA Philippines pages. Additionally, she is a busy mom raising two vegan kids and three rescued stray cats, while staying active in social media vegan campaigns to raise awareness and promote the vegan lifestyle.
Angelik works as a social creative producer, versatile in supporting and assisting VeganFTA’s operations and communications. She is in charge of editing Instagram news graphics and enjoys contributing to other content, such as vegan memes, short videos, and writings. She also manages the Vegan FTA Philippines pages. Additionally, she is a busy mom raising two vegan kids and three rescued stray cats, while staying active in social media vegan campaigns to raise awareness and promote the vegan lifestyle.
Julie
Advocacy & Campaigns Strategist
Julie Miller
Dog Mom
Julie is a science educator, animal protection campaigner, and vegan activist. She has successfully developed international pressure campaigns to end the fur trade, animal testing, captivity, hunting, and much more. Julie aims to create a more compassionate world by inspiring and connecting individuals to take action for animals.
Julie is a science educator, animal protection campaigner, and vegan activist. She has successfully developed international pressure campaigns to end the fur trade, animal testing, captivity, hunting, and much more. Julie aims to create a more compassionate world by inspiring and connecting individuals to take action for animals.
Yuko
Japan Manager
Yuko Kubo
Multicultural Communicator
Yuko is a multicultural communications expert and dedicated animal rights advocate based in Tokyo. With a diverse background spanning the private, public, and academic sectors, she passionately transcreates vegan materials in Japanese and English. Beyond her linguistic pursuits, she is deeply involved in fundraising activities and forging connections with various nonprofit organizations. Yuko firmly believes that the fusion of veganism and philanthropy is the key to addressing pressing global issues and paving the way for a better world.
Yuko is a multicultural communications expert and dedicated animal rights advocate based in Tokyo. With a diverse background spanning the private, public, and academic sectors, she passionately transcreates vegan materials in Japanese and English. Beyond her linguistic pursuits, she is deeply involved in fundraising activities and forging connections with various nonprofit organizations. Yuko firmly believes that the fusion of veganism and philanthropy is the key to addressing pressing global issues and paving the way for a better world.
Mati
Spanish Program Strategist
Matilde Nuñez del Prado Alanes
Vegan Preacher
Mati is from La Paz, Bolivia. She is a Sociologist and is pursuing a Master's Degree in Critical Theory. Her topics of interest are multispecies society, socioecological issues, and the intersection between different forms of oppression, domination and exploitation, from the perspective of Critical Animal Studies. She is the administrator and content creator of Vegan FTA Español.
Mati is from La Paz, Bolivia. She is a Sociologist and is pursuing a Master's Degree in Critical Theory. Her topics of interest are multispecies society, socioecological issues, and the intersection between different forms of oppression, domination and exploitation, from the perspective of Critical Animal Studies. She is the administrator and content creator of Vegan FTA Español.
Kenny
Lead Creative Strategist
Kenneth Simpson
Tattoo Collector | Muffin Advocate
Kenny is a vegan advocate from Scotland who specializes in content creation for social media. He is passionate about video editing and crafting insightful, philosophical, and powerful messages to educate our audience on all matters around veganism. Kenny has always had a flair for creative disciplines, combining this nature with the urgent need for vegan advocacy - it allows passion and purpose to align! As Creative Director, Kenny oversees content creation within our organisation!
Kenny is a vegan advocate from Scotland who specializes in content creation for social media. He is passionate about video editing and crafting insightful, philosophical, and powerful messages to educate our audience on all matters around veganism. Kenny has always had a flair for creative disciplines, combining this nature with the urgent need for vegan advocacy - it allows passion and purpose to align! As Creative Director, Kenny oversees content creation within our organisation!
Shivam
Global Operations Strategist
Shivam Nandi
Camera Artisan
Shivam is a dedicated animal rights activist from India, creating thought-provoking content on voiceofvegans to challenge societal norms and inspire Veganism. He won the Vegan Advocacy Award by HSI India and has delivered impactful animal rights lectures, including prestigious institutions like IIM Ahmedabad. With an MBA in Operations Management and 10+ years of corporate experience, he blends strategy with advocacy. He also explores philosophy, fitness, and photography.
Shivam is a dedicated animal rights activist from India, creating thought-provoking content on voiceofvegans to challenge societal norms and inspire Veganism. He won the Vegan Advocacy Award by HSI India and has delivered impactful animal rights lectures, including prestigious institutions like IIM Ahmedabad. With an MBA in Operations Management and 10+ years of corporate experience, he blends strategy with advocacy. He also explores philosophy, fitness, and photography.
Elle
Content Strategist
Ellie Fleming
Vegan Gaze
Elle is a vegan content creator of the writing and video format, focusing on education, outreach and debate. She has been vegan since 2014 and is passionate about extending rights to non-human animals. Through her work, she aims to encourage meaningful conversations around animal rights and justice.
Elle is a vegan content creator of the writing and video format, focusing on education, outreach and debate. She has been vegan since 2014 and is passionate about extending rights to non-human animals. Through her work, she aims to encourage meaningful conversations around animal rights and justice.
Millie
Content Strategist
Millie Rose Guy
Cat Enthusiast
Millie is an animal rights activist and vegan based in Norwich, UK. She is Vegan FTA's publishing editor and head of city chapter creation. Outside of their work with Vegan FTA, Millie is a cat parent to their two rescues, and a visual artist.
Millie is an animal rights activist and vegan based in Norwich, UK. She is Vegan FTA's publishing editor and head of city chapter creation. Outside of their work with Vegan FTA, Millie is a cat parent to their two rescues, and a visual artist.
Megan
Social Media Strategist
Megan Jones
Furry Foster Mom
Megan studied zoology at University College London and ran a force-free and vegan dog walking and animal care business before joining Vegan FTA. She continues her guardianship of companion animals now through volunteering as a foster mom for mice, gerbils, hamsters and guinea pigs for her local animal rescue charity. Megan also shares her life with rescued dogs and rodents who are furry babies of her own. She is also an organizer for slaughterhouse vigils in Farnborough and Guildford.
Megan studied zoology at University College London and ran a force-free and vegan dog walking and animal care business before joining Vegan FTA. She continues her guardianship of companion animals now through volunteering as a foster mom for mice, gerbils, hamsters and guinea pigs for her local animal rescue charity. Megan also shares her life with rescued dogs and rodents who are furry babies of her own. She is also an organizer for slaughterhouse vigils in Farnborough and Guildford.
Helan
Social Media Support
Helan Vichevich Soliz
Drumboy
Helan Vichevich Soliz is from La Paz, Bolivia. He is a sociologist and has a master's degree in Qualitative Research Methodology applied to Social Sciences. His areas of expertise are Political Sociology and antagonisms to oppressive systems of human and non-human animals.
Helan Vichevich Soliz is from La Paz, Bolivia. He is a sociologist and has a master's degree in Qualitative Research Methodology applied to Social Sciences. His areas of expertise are Political Sociology and antagonisms to oppressive systems of human and non-human animals.
Kabir
Social Media Support
Kabir Sahu
Nature Lover | Wanderlust
Kabir, a video editor from India, combines creativity and precision to craft visually impactful content. A passionate vegan and animal rights advocate, he is dedicated to promoting justice for animals and a compassionate lifestyle. His love for nature fuels his inspiration, blending technical expertise with advocacy. Beyond work, he enjoys exploring the outdoors, always seeking new adventures while using his skills to support positive change.
Kabir, a video editor from India, combines creativity and precision to craft visually impactful content. A passionate vegan and animal rights advocate, he is dedicated to promoting justice for animals and a compassionate lifestyle. His love for nature fuels his inspiration, blending technical expertise with advocacy. Beyond work, he enjoys exploring the outdoors, always seeking new adventures while using his skills to support positive change.
Chandan
Content Creator
Chandan Mohapatra
Artist | Athlete
A 22 year old video editor at the start of an exciting journey, I’m passionate about learning and honing my craft. Outside of work, I’m an avid inline skater, rope skipper, and movie enthusiast who enjoys singing, dancing, and running. A football lover since school, I still play whenever I get the chance.
A 22 year old video editor at the start of an exciting journey, I’m passionate about learning and honing my craft. Outside of work, I’m an avid inline skater, rope skipper, and movie enthusiast who enjoys singing, dancing, and running. A football lover since school, I still play whenever I get the chance.
Our Core Team Is Cross-Continental
I founded VeganFTA with a deep passion to amplify the voices of countless animals whose suffering goes unseen. We aim to support the tireless work of vegan activists, organizations, and sanctuaries fighting for a world where no animal endures exploitation. We are proud to stand with them in this journey. To our supporters and everyone who contributes to this cause—thank you for being a beacon of hope for those who need our compassion and unwavering determination.
- Sarah, Founder
Our Story
- Vegan FTA joins the vegan movement
- Determined initial mission to uplift and support other vegan organizations in the movement
- Created our first social media account on Facebook and our first mission
- Team members joined helping form a solid team
- Launched our first podcast series 'Actvist'
- Launched our website
- Reached over 1 million followers
- Created over 500 articles
- Launched Vegan FTA Philippines and Japan
- Launched our newsletter
- Started our first original campaigns
- Launched our first mini-series, From Fur Farms to Freedom
- Launched two new interview series, Vegan Reflections and Kai Vegan
- Launched our Veganism Around the World series
- Reached 1billion impressions
- Posted over 50,000 posts
- Reached over 6 million followers
- Created over 5,500 original pieces of content
- Launched Vegan FTA India
- Launched 10 city chapters
- Achieved over 100,000 signatures for our campaigns
- Launched our first public AI tool Chat FTA
- Finished our first mini-documentary, The Hidden Lives of Pigs
- Added on two sister accounts, Emmaveganforanimals and Hiddenlivesofanimals
- Raised over $40,000 for sanctuaries
- Attended and participated in several vegan events
- Launched our in-house categorization tool, categorizing thousands of animal rights videos
2018
2019
2020
2021
2022
2023
2024
2025
- Two Volunteers joined the organization
- Expanded across more social media platforms
- Developed our own technology to help with post discovery
- Reached over 100 million impressions
- Launched our Spanish accounts
- Started writing news and opinion articles
- Launched our sanctuary rescue series
- Reached almost 400 million video views
- Achieved over 5,000 Challenge 22 sign-ups
- Over 1,500 pieces of unique content created
- Launched our second mini-series, Plant-Powered Persuasion
- Launched our Activist Reaction series, The Vegan Perspective
- Launched Sanctuary Takeover Days
- Created our first investigative piece of journalism
- Started participating in direct outreach events in the UK
- Acquired our first sister account, Change for Animals
- Started utilizing AI for help with image creation
- Launched our volunteer program
- Launched our Vegan Starter Kit
- Launched our new podcast
- Launched Vegan FTA Deutsch
- Launched Vegan FTA Portuguese
- Started our Grant Program for Filmmakers
- Planning to launch Activist Kits
- Planning to launch the Coalition for Animal Liberation
